SXSW Interactive 2013
What Women Want: Cookies-Cupcakes-Color-Cat Videos
Consumers are getting more of what they want – and less of what they don’t – because of today's tailored marketing and advertising. It's no longer a mystery that companies are personalizing the experiences they offer, and consumers expect to get what they want, when they want it. Consumers have grown accustomed to finding the perfect vacation or just the right shade of lipstick faster than ever before. When done right, the experience feels nearly magical.
Is the new trend of a consumer "pull" going to overtake the more traditional "push" from companies? Do companies that ask permission for more information, rather than take it, have an advantage? How can companies be more innovative in providing customized experiences without invading consumer privacy? And who really benefits from all this customization – companies, consumers or both?
This session will address these questions and more, featuring an expert panel representing LivingSocial, Sephora, YouTube and Personal.
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- What are the latest innovations in personalizing the consumer experience?
- What is the future of “push” vs. “pull” marketing?
- How have companies maintained a balance between using personal data to delight consumers without alarming them?
- Are consumers willing to give up their privacy for more customized offers and experiences?
- Do companies that ask permission for more information, rather than take it, have an advantage?
Theresa Dold, Marketing Manager, Personal