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SXSW Interactive 2015

A New Authenticity in a Holographic World

Reality is just perception, and that perception is changing. If a great experience is accomplished in an unreal world, whether that is a website, a game or a movie, then why should we judge? From a background in building beautiful digital spaces and bringing holograms to life, Sandy Fleischer, Managing Partner of digital agency Pound & Grain, will interview Peter Martin, CEO of VALIS Studios, on the topic that the unreal world only enhances experiences for people. Themes that will be discussed include: The art of creating authentic holograms, the latest development in the world of recreated performances, the experience that holograms can give audiences, the emotional reaction Peter’s work has received, how this medium is changing the possibilities for the entertainment and content industries, what the future holds for holograms and what impact this medium is having on perceptions of reality.

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  1. How is technology, such as holograms, shifting our view of reality?
  2. What are the implications of this shift?
  3. What is the future of performance?
  4. What is the potential impact on popular culture?
  5. What can content creators learn from new forms of reality?


  • Sandy Fleischer, Managing Partner, Pound & Grain


Aqsa Akhtar, Account Coordinator, DBL.E

Meta Information:

  • Tags: virtual reality
  • Event: Interactive
  • Format: Dual
  • Track: WTF and Beyond
  • Track 2
  • Level: Intermediate
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