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SXSW Interactive 2015

Innovation, the Latin American Way

Latin America is going through a profound cultural transformation, in which technology is playing a key role as a driver of change.

A peculiar combination of individual dynamism, creativity born out of difficulty and entrepreneurial states fostering innovation is generating ground breaking stories.

In this talk we will discuss unusual social initiatives like an advertising agency in the heart of a slum;

the invention of peculiar products like the vanishing foam used in FIFA football matches;

or collaborative projects like the so called 'Constitution of the Internet', a comprehensive digital bill of rights co-created by thousands of Brazilian Internet users.

We will also address a necessary shift in our thinking about Latin America, replacing out of date distorted visions with inspiring stories of innovation and change.

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  1. How does scarcity foster innovation and creativity in Latin America?
  2. Does innovation happen best when the state shapes it or the other around?
  3. How do democratic processes affect innovation?
  4. How do South American and Central American countries differ in their innovation policies and initiatives?
  5. What are the conditions that could foster innovation even more in the region?


  • Emiliano Rodriguez Nuesch, Innovation Director, Circus


Emiliano Rodriguez Nuesch, Innovation Director, Circus

Meta Information:

  • Event: Interactive
  • Format: Future15
  • Track: Diversity and Emerging Markets
  • Level: Beginner
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