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SXSW Interactive 2015

Crowdsourcing The World's First 3D Printed Vehicle

In 2014, seeking to define methodologies incorporating additive and subtractive manufacturing into vehicular design and development, Local Motors, Inc. partnered with the US Dept. of Energy’s Oak Ridge National Laboratory and the Assn. For Manufacturing Technology to crowdsource and deliver the world's first Direct Digital Manufactured (3D Printed) vehicle. This effort also included the engagement of Cincinnati Inc.'s Big Area Additive Manufacturing (BAAM) machine. The BAAM machine pioneers the use of large-scale 3D printing technology and is focused on packaging a complete digital manufacturing process in the first machine of its kind. The "Strati" prototype was first printed at the International Manufacturing Technology Show in Chicago, Illinois, Sept. 8-13, 2014. This car may well be the coolest vehicle on the planet, at least to those captivated by radical technologies.

This session will present the challenges inherent to taking an emerging technology from theory to reality.

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  1. What are the challenges intrinsic to upending your market with an emerging technology and how can you connect with collaborative partners willing to take this wild ride with you?
  2. How do you stay flexible when roadblocks occur during the process and what are some creative methods to keep your troops engaged when unforeseen happenstances occur?
  3. How do you manage a crowdsourced program from vetting your community for process transparency to judging panel selection and what role does the Creative Commons play in this process? How is this a harbinger of the Third Industrial Revolution and how can you create success locally while making products developed with a global community?
  4. How can you monetize your platform while sustaining a meaningfully inspired product? In other words, so what, you’ve created a better mousetrap, how are you going to market it to the divergent masses and not lose sight of your vision while deriving value from your underlying assets?
  5. What happens after you achieve your planned goal and how do you sustain forward movement towards your next evolution?



Gina O'Connell, General Manager, Local Motors, Inc.

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: WTF and Beyond
  • Track 2
  • Level: Advanced
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