Sync in 2015: Newest Trends, Tools and Techniques
Sync licensing is a primary revenue stream for many artists. With the advent of new business models and technologies, artists can continue to generate revenue opportunities beyond just the original placement. During this panel we’ll examine the latest developments in synchronization licensing strategy and monetization. Panelists will delve into the details of content ID, micro syncs and multi channel networks, while focusing on the best ways to monetize content on YouTube and other online platforms. We will discuss innovative approaches to brand partnerships and strategic syncs as well as outline major deal terms, negotiation tactics, and potential red flags.
- Jennifer Newman Sharpe, Attorney, Law Offices of Jennifer Newman Sharpe, PLLC
- Ben Kihnel, Head of Content, Rumblefish
- Jessica Sobhraj, Manager, Digital Content Licensing , SESAC
- Josh Rabinovitz, EVP/Director of Music, Grey
Jennifer Newman Sharpe, Attorney, Law Offices of Jennifer Newman Sharpe, PLLC
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