SXSW Interactive 2013

Out With the Old: Disrupting the Home Care Market


The aging population is rapidly increasing and they are the highest consumers of healthcare in the US. The elderly face many obstacles to healthy aging including unacceptably high readmission rates; uncontrolled costs of healthcare; and loss of independence. For these reasons and many more, there is an increasing shift away from acute care to home care. Many factors impact the efficacy of home care in ensuring healthy aging including the changing healthcare regulatory environment, emerging technologies, and an increasingly tech savvy elderly population. We have put together a panel that operates at the intersections of entrepreneurship, technology, policy, and clinical practice surrounding elderly home care. Our goal is to explore the opportunities available to innovate in home care so we can improve the lives of the vulnerable elderly population.

Additional Supporting Materials


  1. Why is home care relevant from a human perspective (aging in place with dignity) and from a healthcare economics perspective (what is the real ROI of homecare compared to nursing homes and hospitals)?
  2. What are the underserved and untapped parts of the home care industry?
  3. What are the implications of the Affordable Care Act on innovation in home care?
  4. What is the role of technology in helping to bridge the gap between home care and health care?
  5. What promising new innovations are on the horizon for home care?



Andrey Ostrovsky, Co-Founder, Care at Hand, Inc

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Health and Medicine
  • Track 2
  • Level: Advanced

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