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SXSWedu 2015

How to Advertise to Babies: The Next Big Demo

Advertising is a billion dollar industry. But there remains one demographic that has not been touched: infants.

Babies are ripe for the plucking and we want to get consumers started on a brand early. The goal is always to build brand evangelists and what better way to do that than start them early. Really early.

This presentation will undergo the thought processes of babies and how advertising will affect them and help our clients. The best part about this? Babies don't know any better.

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Takeaways

  1. Understand how the mind of a baby functions and what their needs and wants are. It's more than just milk and sleep. Babies need to be stimulated.
  2. Teach marketers that babies are the next big demographic in advertising with hard data and harder opinions.
  3. Instruct marketers how to effectively speak to babies. And not just speak, but tell stories. Marketers are story tellers and even babies want to hear stories. We can showcase tactics such as baby banner ads, womb radio and prenatal pre-roll.

Speakers

  • Conor Clarke, Art Director, FCB

Organizer

Conor Clarke, Art Director, FCB

Meta Information:

  • Tags: advertising
  • Event: EDU
  • Format: Solo Presentation
  • Track: Social & Mobile Learning
  • Level: Basic Understanding
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