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SXSW Interactive 2015

I Want To Be Forever Dumb: Twerk Fart Inexeprience

Hi. We're the Hot Babe$. One of the most beardiest creative teams in advertising.

We're young. Real young. Like, between the four of us, we have, like, four years of experience. But you know what?

That's the secret herbs and spices to our success.

Since we don't know any better, we're not afraid to fail. We're too dumb to think ideas are too dumb. And that's led to "work that isn’t embarrassing" (says the CCO of FCB).

What is some of this work? Well, we don't want to give too much away, but this one time, we pitched a spot about twerking and it almost made it all the way to the client. Almost. It got canned at the last minute (we'll show it to you).

But you know what? That's ok. Because we keep trying new and weird stuff and we keep pitching ideas that more experienced people "know" would get killed by the client and we keep hustling.

Because, as a young creative, your greatest asset is your inexperience. Also, the fact that you don't need to sleep as much.

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Takeaways

  1. How is inexperience actually a strength?
  2. What is the process of young creatives like?
  3. Does your creative process change when you gain experience?
  4. Why does this matter to me as an older dude?
  5. Why twerking?

Speakers

  • Matt Everts, Supervisor, FCB
  • Johnross Post, Associate Art Director, FCB
  • Conor Clarke, Associate Art Director, FCB
  • Alf Zapata, Associate Copywriter, FCB

Organizer

Lauren Cabot Altergott, Supervisor, FCB

Meta Information:

  • Event: Interactive
  • Format: Other
  • Track: Art and Inspiration
  • Level: Beginner
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