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SXSWedu 2015

Understanding & Empathizing with Education Users

How well do you think you know your user? Whether you’re a teacher trying to understand the needs of students in your classroom or an entrepreneur trying to understand the needs of teachers and students who use your product, empathy and understanding is the secret weapon of successful entrepreneurs. In this workshop, you will discover and practice techniques for understanding your user’s needs.

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Takeaways

  1. Understand the importance within the education sector of empathizing with your user
  2. Conduct an interview for empathy and utilize an empathy map to synthesize your findings
  3. How to analyze user interview results & gather insights from observations

Speakers

  • John Baldo, Program Manager of Startup Weekend Education, Startup Weekend Education at UP Global

Organizer

John Baldo, Program Manager of Startup Weekend Education, Startup Weekend Education at UP Global

Meta Information:

  • Event: EDU
  • Format: Workshop
  • Track: Entrepreneurialism in Education
  • Level: Basic Understanding
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