Social Media And Evolving Ethnic Identity

EthniFacts has gone beyond U.S. Census data (where race and ethnicity are a choice) and devised an innovative methodology for measuring and activating a new dimension of multicultural influence and behaviors. The CulturEdge Countdown Clock, recently launched at www.americareimagined.com, and announced in New York City's Times Square on August 22, 2014, measures and explains why and how evolving ethnic identity is dovetailing with an increasingly multicultural general market. Tengrade's groundbreaking social ranking platform reveals how the CulturEdge is perceived, defined and activated by culturally-empowered Netizens who are using social media to reshape American identity.