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SXSWedu 2015

Let it Go: Don't be Frozen by PR

Stuck in a frozen tundra of PR unknowns? This panel of Communications and Public Relations experts will give you tips and tricks of how to effectively and strategically implement a strong public relations plan that won’t leave you out in the cold. Learn how to engage in the 24/7 news cycle using new media, including social media, video, and web. PR is so hot right now, learn how to make your mark.

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  1. Discuss how social media has changed the face of public relations. How impactful transparency and responsiveness can affect perception in the communities we serve.
  2. Share best practices, tools and resources for creating a public relations & strategic communications plan and tips on how to respond to news media in a 24/7 news cycle.
  3. Create an opportunity for an open dialogue around public relations & communications and the implications of social media on the space.



Jennifer Aalgaard, Communications Manager, Getting Smart

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