SXSW Interactive 2015

Building an Audience: Does Size Matter?

Many companies try to pump up their social media fan bases to incredible numbers through social media recruitment campaigns. But do these big numbers actually help brands? This session discusses reach, influencers, and specific cases, like AARP, Perdue, Republic Records and others, where quality and quantity played an integral role in building a brand’s fan base. Learn about how you can use tactics such as identifying key influencers, activating the right fans, and nurturing fans to develop an advocacy program that fits your business.

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  1. How do you activate fans to influence their friends?
  2. What are the differences between Facebook and Twitter ambassadors?
  3. Is there a perfect number of fans for a certain business?
  4. How do you best use data when approaching targeting?
  5. What can fan ambassadors tell you that a general audience can’t?



David White, Social Media Manager, SocialToaster

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Branding and Marketing
  • Track 2
  • Level: Advanced
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