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SXSW Interactive 2015

Behind the Wireframe: UX Leadership Secrets

Learn UX Leadership secrets to empower your team to do amazing things! As UX grows as a discipline, we need to rewrite the leadership handbook.

We’ll discuss:

1. Coaching Creatives: Alissa Briggs (Sr. UX Manager, Intuit) will share techniques for getting the best out of your teammates, including balancing strengths, setting expectations, and giving feedback.

2. Structuring the Team: Deena Rosen (Sr. UX Director, Opower) will explain how to establish and evolve a UX team over time. She’ll share options for structuring UX teams and how to treat organizational design like a UX challenge.

3. Navigating Politics: Steve Hillenius (UX Manager, NASA) will provide concrete techniques for navigating complex, engineering-driven organizations to make design a priority. He’ll unpack how to manage-up to create the space to design for infinity and beyond.

4. Balancing Innovation and Execution: PJ McCormick (Design Leader, Amazon) will explain how to create a team that balances b

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  1. What is the role of a UX Leader, and how is it different from other types of leaders and managers?
  2. What’s the best way for me to structure my UX team given how the rest of our company works?
  3. How can I help my UX team be successful in a political and non-UX-centric organization?
  4. How can I balance the long-term thinking of creative vision with short term design deliverables?
  5. What techniques and frameworks can I apply immediately to make me a more effective UX leader?


  • Alissa Briggs, Senior UX Manager & Principal Designer, Intuit
  • Deena Rosen, Senior Director, User Experience, Opower
  • PJ McCormick, UX Design Lead, Amazon
  • Steven Hillenius, UX Manager & Designer, NASA


Alissa Briggs, Senior UX Manager, Intuit

Meta Information:

  • Tags: design
  • Event: Interactive
  • Format: Panel
  • Track: Design and Development
  • Level: Advanced
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