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The Future of Personalized Health

Medicine and healthcare are becoming more personalized, shifting away from a population-oriented, mass-market approach that is reactive to tailored strategies and opportunities that are proactive. Health can be more personalized via a variety of channels: by better understanding consumer tastes and preferences and allowing them to customize their experiences, through big data predictive analytics, by leveraging the science of genomic and proteomics, and by giving consumers tools to measure and understand their own health, among others. This panel will touch upon the latest in personalized health products and developments and discuss some of the challenges to bringing personalized health to consumers.

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Amy Puliafito, Media & Marketing, Rock Health


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