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SXSW Interactive 2013

The Future of Personalized Health

Medicine and healthcare are becoming more personalized, shifting away from a population-oriented, mass-market approach that is reactive to tailored strategies and opportunities that are proactive. Health can be more personalized via a variety of channels: by better understanding consumer tastes and preferences and allowing them to customize their experiences, through big data predictive analytics, by leveraging the science of genomic and proteomics, and by giving consumers tools to measure and understand their own health, among others. This panel will touch upon the latest in personalized health products and developments and discuss some of the challenges to bringing personalized health to consumers.

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  1. What does personalizing health mean - how can we achieve more personalized health experiences?
  2. What has been the impact of high throughput gene sequencing on genomics and, more generally, medicine? How and when will this technology scale?
  3. How can we use web-based predictive analytics to promote public health?
  4. How can we make genomic data accessible and actionable to consumers?
  5. What are the market barriers that prohibit personalizing health?



Amy Puliafito, Media & Marketing, Rock Health

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Health and Medicine
  • Track 2
  • Level: Intermediate
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