Tiny Budget Big Outreach: How ACLU Activated Youth

For a nonprofit, the budget can severely restrict its ability to conduct outreach on a cause. The ACLU found a way to reach millions of people with a budget that will shock you!

The Dream: collaborating with celebrities who tell their fans what you need them to do. The nonprofit fantasy is that celebrities would line up to give the nonprofit free access to millions of fans.

The Reality: Tons of money and energy spent chasing a dream with little chance of success.

But that doesn’t mean that harnessing someone’s influence is out of reach. Today, technology enables anyone to cultivate a personal brand; broadcast it worldwide and earn influence to become powerful enough to challenge traditional paid media outlets. For little cost, your nonprofit can collaborate with an influencer whose existing brand message and audience align with your nonprofit’s mission. Learn how the ACLU surpassed its outreach goals by harnessing influence to reach youth about the Constitution .