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SXSW Interactive 2013

Ninja Innovation: How Entrepreneurs Succeed

While the samurai class dominated the open battlefields of feudal Japan, it is the ninja – recruited from lowly houses, surviving by cunning and nimbleness – who capture modern imagination.

Innovation happens outside the castle. Those with vast holdings, whether land or market share, focus on defending what they have. It’s the upstarts who are probing for openings, avoiding detection and changing course in a flash when new opportunities arise.

As CEO of the Consumer Electronics Association, I have worked with hundreds of the world’s most innovative tech companies. In this session, hear what I’ve learned about what breeds success and what leads to failure (including real-life examples) – and how failure today can lead to success tomorrow.

I’ve also seen firsthand how castle owners don’t always fight fair. From SOPA/PIPA to the push to force smartphone manufacturers to include FM radios in their handsets, learn what’s happening on the front lines of the fight for innovation.

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  1. What is Ninja Innovation and how can it help my venture succeed?
  2. What is the importance of risk in Ninja Innovation and why should you not be afraid to take a risk even if you fail?
  3. Is Ninja Innovation always a one-off or are there rules for successful innovators? When do you break them?
  4. What are the characteristics that define a successful enterprise? What qualities do all successful enterprises share?
  5. Washington is a mess, with politicians on both sides of the aisle trapped in the debates of the past. The Ninja Innovation Army mobilized to beat back SOPA/PIPA, but what's the next target of the status quo defenders? How can I join the Innovation Movement?



Derek Sarley, Consultant, Pinkston Group

Meta Information:

  • Tags: innovation, policy
  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Level: Beginning
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