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SXSW Interactive 2015

Optimize Everything: Harness Tech to Live Better

In life, every second and every relationship and every dollar counts. Detail-oriented people like to know that they’re doing the best they can with the resources at their disposal, but the very people who benefit most from optimization are the ones who have the least time to focus on it. With new tools like Uber, Hotel Tonight, Wallaby and MaxMyInterest, technologists have devised ways to help allocate the world’s resources more efficiently. MaxMyInterest Founder Gary Zimmerman and Wallaby Financial Founder Matthew Goldman discuss what drove them to tackle optimization problems, how they did it, and what it means for the multi-trillion industries that they touch, and how they hope to do good while doing well along the way.

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  1. Why optimize?
  2. Why is technology ideally suited to help drive efficiency?
  3. How did our startups build optimization technologies and what challenges did we have to first overcome?
  4. Which industries will be next for optimization?
  5. Which tech tools and hacks can we use to optimize other aspects of our lives?



Gary Zimmerman, Founder and CEO, Six Trees Capital LLC

Meta Information:

  • Tags: startups
  • Event: Interactive
  • Format: Dual
  • Track: Entrepreneurialism and Business
  • Level: Advanced
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