Time Shifting - is Sports the Last One Standing?
As digital devices and streaming make appointment based viewing less important, viewership around live sports events appears to be one of the last categories which can consistently draw massive viewership numbers. How are media companies and rights holders maximizing the value of these events and serving the fans interests on multiple platforms? Sports media reporter John Ourand of the SportsBusiness Journal discusses this topic with Jason Kint of CBSSports.com.
Additional Supporting Materials
Alex Riethmiller, VP, Communications, CBS Interactive
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