A global view of the next digital music generation
It's a big world out there. Even the USA and Japan as the top two global markets are polar opposites in terms of recorded music consumption, fan behaviour and engagement.
For some, the internet and social media have been the big global levellers. But while opening up the world at the click of a button, cultural and territorial differences mean that many markets are still quite digitally unique.
Artists, marketers, labels and professionals across the industry must understand that with the next generation of music fans, to go global you will have to get local. This presentation will examine regional consumption trends, nuances and tips for engaging and selling to fans across the world.
- Karim Fanous, Head of Research, Music Ally
Karim Fanous, Head of Research, Music Ally
Show me another