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SXSW Interactive 2015

A Data Crash Course for Curious Minds

People everywhere cringe every time they hear it – Big Data. Analysts and rocket scientists are infiltrating our ranks, reshaping industries once reserved for the most creative and imaginative. And the D-word has taken on a life all its own.

We’ll bring together a creative planner and a mathematical scientist to give data some swagger.

We’ll break open 360i’s method of blurring the lines and bringing together teams of creatives and culturephiles with technologists and natural language processing engineers to fuel data-driven creativity. This data crash course isn’t about math and stats. It’s about what everyone needs to know about data to get inspired and unlock new potential. We’ll show you how to use data to understand human behavior and gain new perspective about the world of opportunity both online and offline.

With the amazing breadth and depth of data, tools and technologies now available, we have the power to change behavior and to ignite breakthrough ideas.

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  1. What do I need to know about data?
  2. What data is most important, and where do I find it?
  3. How can data transform and empower creativity?
  4. What are examples of how data is being used in creative and innovative ways?
  5. What steps can I take to become better versed in data?


  • Lee Maicon, SVP of Strategy, 360i
  • Kevin Geraghty, SVP of Advanced Analytics and Decision Sciences, 360i


Ashley Stewart, Director of PR, 360i

Meta Information:

  • Tags: data
  • Event: Interactive
  • Format: Dual
  • Track: Work and Career
  • Level: Intermediate
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