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SXSW Interactive 2015

Running Bases Backwards: Digital to OnAir Tentpole

TV networks’ tentpole events and awards shows are becoming increasingly socially driven, giving power to fans more than ever in terms of expressing their opinions through voting, paving new awards show models, and influencing the real-time narrative of the shows themselves. This has resulted in networks evolving their programming strategies to heavily incorporate and rely on digital components – sometimes flip-flopping the traditional programming model completely so that some digital initiatives actually lead what’s happening on the air. Using the success of its inaugural, wildly successful Real Housewives Awards as a case study – Bravo executives, Facebook and some of our favorite Real Housewives will chat about the power of infusing fan-focused experiences into digital content, and how this sets the stage for interactive experiences to become the new main events – and what this means for the TV industry moving forward.

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  1. How do you empower fans to shape the onscreen experience?
  2. How has digital informed and shaped Bravo’s programming strategy, eventually leading to launching the network’s first fan-focused, interactive awards show?
  3. How can other networks and content providers replicate this success?
  4. How do you keep the engagement you have on digital platforms when you move to linear?
  5. How can content providers infuse story-telling into initiatives across all platforms to increase engagement?


  • Sibyl Goldman, Head of Entertainment Partnerships, Facebook
  • Cynthia Bailey, TV Personality, CEO of the Bailey Agency, Bravo Media
  • Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media, Bravo and Oxygen Media
  • Ellen Stone, Executive Vice President of Marketing, Bravo and Oxygen Media, Bravo and Oxygen Media


Julia Nietsch, Communications Manager, Bravo and Oxygen Media

Meta Information:

  • Tags: television, digital
  • Event: Interactive
  • Format: Panel
  • Track: Entertainment and Immersion
  • Level: Advanced
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