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SXSW Interactive 2015

Your Mission: Build Software in One Week

Sounds like an impossible challenge, right? Wrong.

Mutual Mobile and Clover teamed up to design a better point of sale solution for restaurants and bars. To make things more interesting, we structured an innovation team that in one-week sprints would transition from user research, to paper prototypes, to functioning code to prove out key concepts and features. We call it lean prototyping for product development.

What did we learn along the way? A lot that could benefit your brand or agency including practical tips for how you can apply agile best practices to product development in very short sprints, how to switch from lengthy user research exercises to putting the end user on your product team, to what style of client engagements are the best fit.

By attending this talk, you’ll get a behind-the-scenes look at how an agency and a brand played well together to innovate quickly to best serve their end users.

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  1. What is lean prototyping?
  2. What are advantages or disadvantages of involving your user on the product team?
  3. How can you modify user research to fit within a week’s sprint?
  4. What type of brand and agency relationships are a fit for this style of engagement? Not a fit?
  5. What were the biggest lessons learned in leading a lean prototyping project?



Jen Quinlan, VP, Marketing & Innovation, Mutual Mobile

Meta Information:

  • Tags: agile
  • Event: Interactive
  • Format: Dual
  • Track: Design and Development
  • Track 2
  • Level: Advanced
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