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SXSW Interactive 2013

Can You Hack It?: Great Ideas in 24 Hours or Less

There was once a widespread fear of hackers due to their deep understanding of digital and technology, and their power to evoke chaos. In a twist of events, some of the world’s most notable brands, businesses and causes are inviting hackers in and empowering them like never before. With few parameters and less than 24-hour timelines, these hackers are igniting powerful ideas with the potential to deeply impact the world and the way we do business – by putting an emphasis on making, not marketing. Here we’ll present great digital ideas born and prototyped in 24-hours, where they came from, and where they are headed.

Journalist Rae Ann Fera will lead a discussion with leaders from Big Spaceship and GOOD about their 24-hour creative hits, misses and lessons learned. They’ll be put in the spotlight to prove whether or not they can hack it.

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Additional Supporting Materials


  1. How do you make a hacking work for your brand, business or cause?
  2. How do you build hackathons and teams?
  3. What are the benefits of a hacker business culture?
  4. What can be accomplished in less than 24-hours?
  5. What is the future of innovation and hacking?



Stefanie Krukowski, Account Manager, Powell Communications

Meta Information:

  • Tags: innovation
  • Event: Interactive
  • Format: Core Conversation
  • Track: DIY, Hacker and Maker
  • Level: Intermediate
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