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Unlikely Bedfellows... Yours Awaits

No, it’s not college. But these days, everyone from multinational corporations to renowned medical institutions are getting into bed with unexpected partners. The results are spectacular and surprising: an IT company is helping to kill a superbug, robot technology is enabling blind people to navigate, and a Fortune 100 is supporting mom-and-pop shops across the country.
In this solo presentation, Lincoln Bjorkman, Chief Creative Officer at Digitas, will share stories of unlikely, surprising and curious partnerships that have yielded astonishing results.
The “Unlikely Bedfellows” session will explore how some big challenges are tackled by leading companies and innovative inventors who chose to see 360 degrees, then went one degree further. You will be inspired. Best of all, you’ll hunger to explore how unlikely partners can bring a new lens to your own biggest challenges.
Get ready to find your unlikely bedfellow.

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Barbara Nonas, Consultant, Corporate Communications, Digitas


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