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SXSW Interactive 2013

Fashion and Food: Transforming Visual Narration

All those latte portraits and shoe snapshots that fill up your feed? They're major game changers—in the cultural narrative realm. And as the recent acquisition of Instagram by Facebook proves, images have become the main medium in which we tell our stories. Moreover, it’s likely that visual documentation within the social sphere has not even reached its saturation point yet. Focusing on two lifestyle categories that have experienced rapid audience growth thanks to the parallel rise in category enthusiasts—from cultural foodies to personal style bloggers—the panelists will discuss emerging trends, how the medium has challenged narrative expectations, what this means for traditional image makers, as well as what the future content and commerce opportunities for these two verticals may hold—within the digital space and beyond.

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  1. Why do you think the food and fashion communities have embraced these tools of visual narrative?
  2. What are some of the most notable trends you've seen so far in this space? How about unusual trends?
  3. Why do you think these trends are sticking? Is it the medium or the message/audience?
  4. How do you think the popularity of these mediums, and the content produced therein, is affecting traditional image makers?
  5. It seems that in order to be successful, every blogger or boutique publication—food, fashion or otherwise—has to have stellar, polished photography—yet when big legacy brands (again, food, fashion or otherwise) publish art content online, it's only the unpolished, informal art that gains traction. What are your thoughts on this?



Christina Valencia, Senior Manager of Communications, Glamour/Conde Nast

Meta Information:

  • Tags: fashion, photography
  • Event: Interactive
  • Format: Panel
  • Track: Social and Relationships
  • Level: Intermediate
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