SXSW Interactive 2015

Taking Advantage of the Spectrum Crunch


Imagine a highway that runs through a town with a small population. Not much traffic flows through, so people traveling the highway are able to move with relative ease. Now imagine that town with a much larger population. Suddenly, the original drivers in the town are forced to travel at a much slower pace.

The same is true with radio spectrum. More users means lower available bandwidth and a poorer overall experience. Like many user problems, developers were called in to fix the issue. Options to alleviate this issue are either available or under development, and most of the solutions extend already existing platforms, including Wi-Fi Direct, 4G Direct, and Apple’s Multipeer Connectivity Framework.

This talk will explore this relatively new space for developers to work in, and how it is ripe for innovation that could change everyday user experiences.

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  1. What is the Spectrum Crunch? How does it work?
  2. How are the Spectrum Crunch and localization related?
  3. How does the radio spectrum affect users on a day-to-day basis and why is bandwidth a problem?
  4. What have developers done to help solve this issue? What are some real world applications of this solution?
  5. What are policy makers and businesses doing to ensure we have sufficient infrastructure in place?



Zach Redler, Senior Director, Marketing, Mutual Mobile

Meta Information:

  • Tags: developers
  • Event: Interactive
  • Format: Dual
  • Track: Design and Development
  • Track 2
  • Level: Intermediate

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