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SXSW Interactive 2015

Gamifiying Peace: New Solutions in an Old Conflict

It’s commonly understood that gamification is an effective way of solving problems by incentivizing and reinforcing positive behavioral changes. As an Israeli Jew and an interaction designer, I wanted to test this theory by applying gamification principles to the most intractable, hardest to solve problem of all: the conflict between Israelis and Palestinians. In my talk, I’ll present a location-based game built to put the Israelis and Palestinians in each others’ shoes, exploring the conflict through differing perspectives. For example, an Israeli teen playing the game would be exposed to the Palestinian experience through historical facts and figures, personal stories and testimonials, visualized data and simulated experiences, and vice versa. Inspired and concerned by events in my homeland, the vision behind the game is to create a system that can be used to create understanding and eventually reduce violence in conflicts everywhere.

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  1. Can human conflict be gamified to encourage empathy, educate, engage and provide learning opportunities?
  2. How can good UX and a meaningful interactive experience be mobilized to effect social change?
  3. Can a serious game actually change the conversation? Affect the words we use? I’m attempting to change human behavior and one that has a long history of despair and violence behind it.
  4. Is the targeted audience young enough, possible too old, what is the right age to start educating kids who grew up to a conflict, to open their minds and think different?
  5. How can we measure the value and the effect of this game and other social impact games on its target audience?


  • Navit Keren, Interaction Designer, Huge


Navit Keren, Interaction Designer, Huge

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Non-Profit and Activism
  • Level: Beginner
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