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SXSW Interactive 2015

How potato salad raised $50K & you can too

Zack "Danger" Brown asked the internet for $10 to make potato salad. Four days later, his Kickstarter campaign had raised more than $10,000 and he appeared on the set of Good Morning America, CNBC and Fox News. In the ensuing month, Potato Salad would amass $52,000 in funding from 6,400 backers. How in the world did this happen? What pieces of this campaign are repeatable? What can we learn from the successful and failed copycats?

Zack joins digital strategist and crowdfunding consultant Matt Bishop for a conversation about what they have learned about how to make a crowdfunding campaign successful. The conversation will answer questions like: how do you create a compelling story that moves people to back the campaign? How do you build a community and reach out to the people you know? How do you create rewards that add value and get people excited. What is the role of humor in the success of a campaign?

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Takeaways

  1. How do you create a compelling story that moves people to back the campaign?
  2. How do you build a community and reach out to the people you know?
  3. How do you create rewards that add value for your campaigns backers?
  4. What role does humor play in the success of a campaign?
  5. If you are copying an idea that is successful, how do you do that?

Speakers

Organizer

Matt Bishop, Founder & CEO , iGiveMore Inc.

Meta Information:

  • Tags: crowdfunding, social media
  • Event: Interactive
  • Format: Dual
  • Track: Entrepreneurialism and Business
  • Level: Advanced
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