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SXSW Interactive 2013

You're Better Than You Think: Blog Like a Pro

You're a great subject matter expert, but that doesn't mean you're a great writer. A lot of us get put into this position, either because we've got strong opinions on our subject, are trying to build a reputation for ourselves in the industry, or are working for a company that doesn't have a dedicated communications staff.

How do you write from a personal perspective without seeming completely unprofessional? How do you find a voice while still being yourself? What's the etiquette for working with PR people and building positive relationships? What can you do to make your blog have a genuine yet professional look and feel?

Join writers from Wired's GeekMom.com who will tell you how to add a little polish and make your blog shine.

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  1. How do you learn not to kiss up and instead write a real review that doesn't sound like an ad for a product you got for free?
  2. What's the etiquette for communicating with PR people and creating a good working relationship?
  3. How do you balance blogging, social media, answering emails and all the other little things that are part of running a blog?
  4. What exactly is a troll? How do you handle negative comments and why shouldn't delete them?
  5. How do you take photos that enhance your posts rather than detracting from them by looking sloppy and amateur?



Nicole Wakelin, Core Contributor, Wired's GeekMom

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Beginning
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