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SXSW Interactive 2015

Stop Making Sucky Enterprise Software

Many people in the technology industry believe you have to work in the consumer space to have the biggest impact on the most people. Everyone wants to build the next Facebook or Snapchat, the next app that captivates the minds of millions and gets called “sexy” in TechCrunch articles -- simple, beautiful, impactful. People say it's hard to do this with enterprise software citing how painful most enterprise software is and how many people waste countless hours of their lives fighting it. But why does it have to be that way? Hearsay Social Founder and CTO Steve Garrity, an expert in software development and architecture design, believes we deserve better and will convince SXSW audiences to fight sucky software and demand better experiences with their enterprise business software.

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  1. Why does enterprise software inherently suck?
  2. What have been its design limitations?
  3. Can enterprise software make as big of an impact as (or bigger impact than) consumer tech?
  4. How and why do you create a better enterprise software experience?
  5. Is there potential to develop an enterprise equivalent of Facebook or Snapchat? If so, what does it take?



Virginia Nicoletti, Managing Director, GMK Communications

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Level: Intermediate
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