SXSW Interactive 2013
Disrupting Dinner: FoodTrucks, Top Chefs & Yo Mama
Mobile is revolutionizing food culture, from soup to Korean Tacos. And we’re not just talking about tweeted photos of pork flavored ice cream.
Mobile is the social location-based foundation of the “food truck economy;” of Jamie Oliver’s tutorials and recipes on your iPad; and of meal planning apps that impact what moms put on the table. The smartphone is now a part of everyone’s diet. We are democratizing once haughty meals with photo sharing, creating opportunities for entrepreneur chefs in need of real estate, and driving diners to previously uncharted 5-star dives. And society is only on the first course.
Mobile and tablet adoption have passed the tipping point, and the table is set to dramatically change how/where/what we eat. Devices impact the taste buds and waistlines of our country, and our appetite for fresh, local foods. Disrupting Dinner goes in-depth to examine how we cook, shop, and dine out according to what our phones tell us.
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Additional Supporting Materials
- Why is mobile the cornerstone of the “food truck economy?”
- How are celebrity chefs using mobile to reach the masses and change what we eat?
- What tidal changes are being caused by millennial moms adapting their meal planning and how it will affect America?
- How will the convergence of food culture and technology, and especially the influence of millennial moms, cause a seismic shift in food vendors like grocery stores and restaurants?
- How has haute cuisine been democratized by mobile activities like photo sharing?
Dave Heinzinger, Director of Communications, inMarket LLC