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SXSW Interactive 2013

Can Spending Habits Predict Happiness?

Not all of life’s purchases are created equal. Whether you seek out social activities or strive for personal development, how you choose to spend your money can have a powerful effect on your happiness.

Should you catch a comedy show or visit an art gallery? Invite your friends or go solo? Knowing your personal values can predict whether or not you will ultimately be satisfied with your decision.

Using empirical research and new consumer insights tools, we are finally gaining clarity on how values predict consumption. How does our spending influence lasting positive effects, both in our own lives and in those around us?

Measuring implicit motivations can help us understand why people feel and behave a certain way, how they communicate and make choices between products and brands.

Session attendees will learn how values can predict spending habits, how to assess personal value types & make purchases aligned with their happiness.

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  1. What values are most important in predicting consumer behavior?
  2. How can values influence preference, liking, motivation and purchase intent?
  3. If experiences make people happiest, what types of activities are most appealing?
  4. What tools can you use to assess your own personal value type?
  5. How can values help you understand the types of purchases you will most enjoy?



Sarah Hardwick, Founder & CEO, Zenzi

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Science and Space Exploration
  • Level: Intermediate
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