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SXSW Interactive 2013

It's Reddit's Web. We Just Live In It

For many years, Reddit -- a site that allows people to post, vote on, and comment on links from around the Web -- was an also-ran news aggregator, a place stuck in Digg's shadow. But suddenly Reddit has become the most exciting and influential community online. The site, which now gets billions of page views every month, was the epicenter of the Web's protest against Congress's SOPA copyright legislation, a gushing source of Occupy Wall Street memes (pepper-spray cop started on Reddit), and home to some of the most helpful, and the most misguided, Internet vigilantes. Redditors helped a bus monitor who was abused by her terrible kids raise hundreds of thousands of dollars; they also mistakenly attacked a cancer fundraiser, they've frequently posted child porn, and they've been accused of sexism. How is Reddit's power altering Web culture -- and should we celebrate it, or fear it?

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  1. How did Reddit become so powerful?
  2. Is Reddit misogynistic, and why or why not?
  3. Can anyone join Reddit -- or does it attract a certain type of online persona? (If so, what?)
  4. What does Reddit teach us about how to build and maintain online communities?
  5. Is Reddit a force for good, or should we fear it?


  • Farhad Manjoo, Technology Columnist, Slate
  • Adrian Chen, Pop culture/ media blogger, Gawker
  • Rebecca Watson, Blogger, SkepChick


Lauren Joffe, PR Coordinator, Alissa Neil PR

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Social and Relationships
  • Level: Intermediate
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