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SXSW Interactive 2015

The Near-Future of Sports TV

Sports on TV has never been more innovative, dynamic or entertaining for fans. In fact, we are in the middle of radically redefining “Sports on TV” to be “Sports on Screens,” leading to a remarkable surge in creative executions. This panel brings together some of the most influential and insightful executives in the industry, for a fast-paced discussion about the landscape in the “near-future” -- and what that might mean for the long-term future.

Multi-contributor panel discussions can often leave the audience leaving wanting more from each individual panelist. This panel will uniquely combine the best of the 1:1 format (5-10 minutes of dedicated discussion with each panelist) with the liveliness of a traditional panel (a rapid-fire group discussion to round out the hour), along with audience Q&A. The result will be deep insights combined with enlightening iteration.

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  1. What kind of sports content works on a small (mobile) screen that doesn’t on a TV, and vice versa?
  2. Live sports is already the most social media experience available. How does social fandom influence your products or programming choices?
  3. It’s obvious that “live sports” wins. In an era of scarcity -- locked-up rights, among other factors -- how do you re-define that?
  4. Play devil’s advocate: Make the case that “e-sports” are NOT going to be a meaningful part of sports media.
  5. Pick one thing one of your competitors is doing (or has done in the past few months) where you said “Wow, that’s good.”



Dan Shanoff, Director of Digital Development, USA TODAY Sports/Gannett

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