SXSW Interactive 2015

iBeecons- Applying agency innovation to beekeeping


The conversation about how important bees are to our planet has been had, and hopefully steps are now being taken to reduce the impact of modern farming and destruction of habitat on honey bees and wild bees.

I would like to share my experiences of being sponsored by my agency to become a beekeeper (primarily as a reaction to the highly digitalised work in which I work) and how I've started using technology to monitor the health of my hives.

The talk will look at:

:: My personal experiences of beekeeping and how the more I do my day job (Head of TMW Labs), the more I need to get in touch with the analogue world of bees
:: Developments in bee keeping technology such as open source, connected sensors and laser cut DIY beehives
:: A little bit about bees and what I've learnt about them in my first year

Related Media

Additional Supporting Materials


  1. Why would a Head of Labs at a big integrated marketing agency want to keep bees and why do we need to connect to the simple pace of an analogue world
  2. What does it take for a technologist to become a beekeeper?
  3. What kind of hacks are people doing to help bees?
  4. What is the future for technology and beekeeping?
  5. How can technology help farmers to satisfy the demands of the free market and the future of bees and the environment


  • Marc Curtis, Head of Labs, TMW


Marc Curtis, Head of Labs, TMW

Meta Information:

  • Tags: technology, hacking
  • Event: Interactive
  • Format: Solo
  • Track: DIY, Hacker and Maker
  • Track 2
  • Level: Advanced

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