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SXSW Interactive 2013

All About Hackathons & Value Add to Stakeholders

This session is all about Hackathons and how they add value to the different stakeholders involved, including: event organizer / organization, sponsors and api providers, participants, and the entrepreneurial community.
The panel will have at least 1 representative from each of these stakeholder groups. I will serve as the moderator and get discussion going to discover the excitement around this space and envision where is is going.
Sample of value add for individual stakeholders:
Organizer - building community around their organization and progressing innovation efforts
Sponsor / API provider - exposure, awareness, and usage of APIs and ability to engage with customers and get feedback
Participant - learn new skills, make friends, build cool stuff, great exposure to cool companies, potential to get exposure for an idea for potential investment
Community - great way to get community forming relationships through a fun activity

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Additional Supporting Materials


  1. What value to do hackathons add?
  2. What benefits do each of the stakeholders receive from their involvement?
  3. Have hackathons impacted your organizations thoughts around innovation? are they progressing your organization?
  4. How can we improve future hackathons?
  5. Where is this space headed? What will keep stakeholders engaged?


  • Alex Donn, AT&T Developer Program, AT&T
  • Tim Falls, Community Guy, Sendgrid
  • Gregg Alpert, Developer Relations Manager, Pearson


Gregg Alpert, Developer Relations Manager, Pearson

Meta Information:

  • Tags: innovation
  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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