SXSW Interactive 2015

How the Cool Kids Attract and Retain Talent

A shortage of the smartest and most creative thinkers continues to challenge key sectors like software development, design, marketing, and engineering. In a highly competitive, highly skilled labor market, how are the coolest and most creative companies using processes, technology and a culture of innovation to attract and retain these people?

In this session, two experts on company culture help navigate company cultural differentiators and open up a discussion about what companies can do to appeal to current and future job candidates. When all else is equal, what works to persuade top talent to join your company vs. the one across town? What cultural expectations are we seeing from Millennials that differ from previous generations?

The session will be framed around key themes including physical space, community impact, meaningful work, connectivity, and appreciation.

Active audience discussion will be encouraged and all attendees will receive a best practices takeaway.

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  1. How do we compete in creating a great physical space for our employees without a Google or Facebook-sized budget; and, how important is office space to company culture?
  2. Top engineering and creative talent are in high demand and keeping them engaged is tough. They, not unlike many of the studies on Millennials, seem to want to work on cool, meaningful, and creative projects. How do you keep them engaged in light of the fact that not all work is cool or creative?
  3. What are the biggest characteristics of the “most engaged” people?
  4. We notice a trend of connection with coworkers on a deeper level, and even connection/involvement with the community that people want to have today. Do you agree, and how does this play out inside your company? Does this impact the work or their commitment?
  5. In a day of social everything and virtual office environments, and not to mention the notion that we can do whatever we want and work from anywhere, what’s a healthy balance of office presence and hours vs. freedom to work in a way that the individual chooses?



Tim Ryan, Director, Marketing, YouEarnedIt

Meta Information:

  • Event: Interactive
  • Format: Core Conversation
  • Track: Work and Career
  • Track 2
  • Level: Advanced
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