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SXSW Interactive 2015

Humanizing Digital

Though we live in an ever-increasing digital world that affords consumers new benefits and luxuries, companies across the globe are still challenged with ways to cultivate authentic human experiences that both attract and retain customers.

-Research shows consumers turn away from technology not because it doesn’t work, but because it’s noticeable and unnatural.
-How consumers view technology: they want a minimalist design; care most about the outcome.
-Best ways to incorporate digital as people increasingly crave organic interactions to feel natural experiences with brands.

The panel will showcase best-in-class companies and digital trends across multiple disciplines – including digital (Google), sonic branding/sound innovation (Man Made Music), brand design (Lippincott) and a YouTube star – that are impacting technology in surprisingly human ways.

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  1. How do we successfully strike the balance between unnatural and human experiences in the digital space?
  2. What are the challenges in Humanizing Digital for companies moving forward as technology constantly progresses?
  3. At what point does technology shift from enhancing a product or service, to hindering it?
  4. How do today’s most successful brands employ “human” characteristics to engage with their customers in natural ways, in a world of tweets and texts?
  5. What is it about cat and baby videos that capture our attention, and why is this applicable to people and brands?



Pam Lipshitz, Vice President, Workman Group Commmunications

Meta Information:

  • Tags: strategy
  • Event: Interactive
  • Format: Panel
  • Track: Branding and Marketing
  • Level: Advanced
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