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Humanizing Digital

Though we live in an ever-increasing digital world that affords consumers new benefits and luxuries, companies across the globe are still challenged with ways to cultivate authentic human experiences that both attract and retain customers.

-Research shows consumers turn away from technology not because it doesn’t work, but because it’s noticeable and unnatural.
-How consumers view technology: they want a minimalist design; care most about the outcome.
-Best ways to incorporate digital as people increasingly crave organic interactions to feel natural experiences with brands.

The panel will showcase best-in-class companies and digital trends across multiple disciplines – including digital (Google), sonic branding/sound innovation (Man Made Music), brand design (Lippincott) and a YouTube star – that are impacting technology in surprisingly human ways.

Additional Supporting Materials

Questions

Speakers

Organizer

Pam Lipshitz, Vice President, Workman Group Commmunications


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