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SXSW Interactive 2015

Data Schizophrenia

Our data has become one of the most valuable commodities in the world; which also places it at the nexus of rich debates around use, privacy, and application. Many will say, don't track or collect my personal data, but find me the fastest route, find me if I'm lost, and personalize everything for me.

As people, we can be a bit egocentric about our data, explicit with our opinions, and eccentric with our desired experiences of innovation. Collect and use my data the way I want you to, when I want you to, how and where I want you to. But, what is the impact and implication when those human values, emotions and desires shift? What responsibilities lie with the consumer, the developer, the enterprise, the technology, policy and society? Who defines real world value and applications? How do we navigate through the schizophrenia of conflicting needs, and the data that seems to lie at the center of it? This is a not to be missed discussion, or cage fight, that impacts everyone.

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  1. Why is data collection important? How is it being used and why does it benefit you?
  2. What is the difference between individual, anonymized and collective data and how does each relate to you? What about privacy?
  3. Developers say customization/personalization is the wave of the future. Privacy and consumer advocates say this creates dystopia? Who is right?
  4. Can we legislate/regulate/self-regulate our way into peace that allows developers room to collect more data but gives consumers comfort their data isn't being over-harvested?
  5. Why are consumers so schizophrenic about data? They want the benefits data can provide yet they don't want it collected. So what are developers to do about that?



Jennifer Peck, Director of Media Relations, Banjo

Meta Information:

  • Tags: privacy
  • Event: Interactive
  • Format: Core Conversation
  • Track: Privacy and Security
  • Track 2
  • Level: Advanced
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