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SXSW Music 2015

Bootstrapping Strategies for Music Entrepreneurs

In the music industry of 2014, with free or cheap platforms for everything from publishing to distribution to recording to booking, plenty of us are trademark-filing, website-launching, social-media-having bona fide entrepreneurs – and artists? The industry has made them entrepreneurs by necessity.

You: aspiring/new/independent promoters, publicists, booking agents, publishers, producers, label owners, editors, artists. Maybe you have a plan, maybe you’re making this up as you go.

Us: entrepreneurs with successful businesses who bootstrapped, made it up as we went and lived to tell about it. Get real strategies for growing a business or your brand beyond 101 in the new music industry.

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  1. What's a business plan, and who needs one? What about after year one, two or three?
  2. What are the biggest obstacles between step one (I'm doing this thing!) and step two (actually making a living at it)?
  3. What do you wish you'd known about the financial side of your business before you launched?
  4. What are the best resources for professional development in the music industry? How do you manage your business while continuing to stay sharp in your field?
  5. What do you wish you'd known before you launched your business/published your magazine/took on your first client?



Elizabeth Cawein, CEO, Signal Flow PR

Meta Information:

  • Tags: entrepreneur
  • Event: Music
  • Format: Panel
  • Track: How To/DIY
  • Level: Intermediate
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