SXSW Interactive 2015
The Importance of Being Slow
There are Old World Craftsmen—spending decades reaching levels of focus, competence and artistry. 50 years as The Balvenie Master Distiller; 60 years as a metalworker at Crewe crafting Bentleys. Then there’s you—deciding in moments what to do with your dollars; making decisions that determine the course of your business/livelihood/life. But you’ll never break through, simply dispatching tasks.This presentation connects work and reward; time distracted with getting ahead; happiness in engaging a problem. From kids in the Stanford Marshmallow Experiment successfully resisting temptation, to the confident competence of Old World artisans, there’s a need for everyone to find daily time to immerse themselves in flow-powered thinking activities. If you profess to ski, kayak, paddle board, surf or camp—attend. If dominating your inbox in seconds thrills you more than birthing a project from start to finish, come. If you always know what time it is—if you’d love to own a driverless car—attend.
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Additional Supporting Materials
- How can you make creative breakthroughs quicker?
- Where is your creativity truly stoked?
- How can working alone connect you to others?
- What is flow-powered thinking?
- What are the top habits and hobbies that foster slowing down to speed up?
- Kevin Gosselin, VP. Group Creative Director, Momentum Worldwide
Graham Nolan, VP Marketing Communications, North America, Momentum Worldwide