☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2013

Talk+Trust=Transaction; Scaling Community Managers

My discussion would address current challenges facing social media community managers such as the lack of understanding of corporate policies, rules of engagement and relationship building. Tips would include “How to build advocates” after engaging or “Talking” to the community, then building “trust” by not selling. Examples can be shown how “transactions” take place after training is accomplished.
I would review high points of critical training such as;
Crisis Management
Corporate Protocol (Training on corporate policies)
Tools for best times to engage
Employees’ rights
Legal ramifications (FTC guidelines etc.)

I would show calculations of how much it saves brands to have a properly trained CM staff, and the consequences of crisis management.

Share this idea


  1. What are the benefits of organized training of community managers?
  2. What are my rights as an employee serving as a community manager?
  3. Do I own my personal community I built up working for my company?
  4. What are current high level FTC guidelines I should be concerned with?
  5. What are simple "rules of engagement" I should know about as a community manager?



Ty Downing, CEO, SayItSocial

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Social and Relationships
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.