Voting period for this idea type has passed

Talk+Trust=Transaction; Scaling Community Managers

My discussion would address current challenges facing social media community managers such as the lack of understanding of corporate policies, rules of engagement and relationship building. Tips would include “How to build advocates” after engaging or “Talking” to the community, then building “trust” by not selling. Examples can be shown how “transactions” take place after training is accomplished.
I would review high points of critical training such as;
Crisis Management
Corporate Protocol (Training on corporate policies)
Tools for best times to engage
Employees’ rights
Legal ramifications (FTC guidelines etc.)

I would show calculations of how much it saves brands to have a properly trained CM staff, and the consequences of crisis management.

Additional Supporting Materials




Ty Downing, CEO, SayItSocial

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another