Talk+Trust=Transaction; Scaling Community Managers
My discussion would address current challenges facing social media community managers such as the lack of understanding of corporate policies, rules of engagement and relationship building. Tips would include “How to build advocates” after engaging or “Talking” to the community, then building “trust” by not selling. Examples can be shown how “transactions” take place after training is accomplished.
I would review high points of critical training such as;
Corporate Protocol (Training on corporate policies)
Tools for best times to engage
Legal ramifications (FTC guidelines etc.)
I would show calculations of how much it saves brands to have a properly trained CM staff, and the consequences of crisis management.
Additional Supporting Materials
- Ty Downing, CEO, SayItSocial
Ty Downing, CEO, SayItSocial
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