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SXSW Interactive 2015

Building on Social Media in the Modern Age

Twitter has changed. Building an engaging experience on social media, particularly with a demanding client on the other side, isn't just a matter of throwing an API listener on a webpage anymore. Our experts in data science, social business, and digital creativity offer lessons on working with social media companies and data providers, tackling big data challenges, and adding something new and special to the social media landscape without breaking the rules. We built Sony's One Stadium – a World Cup sponsorship activation delivering a real-time reflection of what the world’s fans are saying in 6 languages about 32 teams competing in the biggest social media event in history — and we'll share what we've learned about how the rules of social media have changed and how social engagement is changing. You'll also learn about how the world engages online around an event as big as the World Cup.

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  1. How has discussion surrounding a hash tag changed in the past three years?
  2. How does a social initiative enhance the fan experience during the World Cup?
  3. What unexpected data processing challenges will I run into if I'm working with big text data?
  4. How do you go about integrating with twitter? Why would I go through a twitter aggregator rather than direct?
  5. How did the world engage differently online during this world cup? How will they engage differently at the next World Cup?


  • Catherine Havasi, CEO, Luminoso
  • Dom O'Brien, Creative Director / Head of Innovation, Isobar
  • Wyndham Richardson, Managing Director, Pulselive (Sony)
  • Sanj Matharu, Media Ecosystem Manager, EMEA, Twitter


Catherine Havasi, CEO, Luminoso

Meta Information:

  • Tags: social media
  • Event: Interactive
  • Format: Panel
  • Track: Content and Distribution
  • Level: Beginner
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