SXSWedu 2015

Beyond "Pink-Washing": Including Girls in Making


There has been a lack of gender equity since the beginning of the "maker movement". Solutions such as "pink-washing" are shallow and play into existing gender stereotypes. This panel will discuss different, deeper strategies focused on engaging girls and women in maker activities both inside and outside the classroom. Topics may include books, activities, websites, and other educational resources, tips on creating an inclusive environment, and other useful strategies for broad inclusivity.

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Additional Supporting Materials


  1. To frame the current deficiencies between genders within the maker movement.
  2. To articulate inclusive strategies that go beyond color schemes or simple branding.
  3. To provide educational resources for educators looking to make their own spaces more female-friendly.



Benjamin Leduc-Mills, R&D Swiss Army Knife, SparkFun Electronics

Meta Information:

  • Event: EDU
  • Format: Panel Discussion
  • Track: DIY, Maker & Hacker
  • Session Focus Area
  • Level: Basic Understanding

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