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SXSW Interactive 2013

On Tumblr: Case Studies, Best Practices, Analytics

Drawing from our own successful tumblogs and consulting experience, we will explore successful uses of Tumblr to show how brands can engage on social media outside of Twitter and Facebook. We will share best (and worst) practices, case studies, and address the analytics available specifically for Tumblr.

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  1. What are examples of successful brands on Tumblr?
  2. What are examples of clever Tumblr campaigns and strategies?
  3. How is the community on Tumblr different from Twitter and Facebook?
  4. What kind of content resonates on Tumblr?
  5. How can you measure a Tumblr campaign? What metrics matter?


  • Rick Webb, Revenue and Marketing Consultant, Tumblr


Courtenay Bird, Business Development, Union Metrics

Meta Information:

  • Tags: analytics
  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Level: Advanced
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