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SXSW Interactive 2015

Mobile Donors: What Do They Really Need?

Today's online donors expect a simple, streamlined donation experience that is both personalized and relevant. Donation forms are becoming more than just a credit card collection tools and part of the overall giving experience. Whether it is a donation via phone, tablet or desktop donors should feel connected when they select the "give now" button.

Harvard University, in collaboration with the digital agency Isobar, has spent the last year re-imagining their online donation experience from the ground up. This session will explore how the team balanced the needs of a wide donor age range, an increasingly mobile donor base, and the complex business and operation requirements. Learn how the Harvard/Isobar team defined an online strategy that combines the optimal donor experience with a strong technical infrastructure.

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  1. Mobile app versus responsive site? What are are mobile donors expecting from a giving experience?
  2. The UX conundrum. How does one design a donation experience for all ages and locations?
  3. How do you keep the conversation going even after the donor has hit submit? Learn how to capitalize on the "thank you" page and beyond.
  4. How do you re imagine tradition? Getting your business (even if its Harvard) to think differently and embrace new technical solutions.
  5. How does personalization influence the online donor?



Davina Chojnowski, product manager, Harvard University

Meta Information:

  • Tags: ecommerce
  • Event: Interactive
  • Format: Dual
  • Track: Non-Profit and Activism
  • Level: Intermediate
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