Mobile Donors: What Do They Really Need?

Today's online donors expect a simple, streamlined donation experience that is both personalized and relevant. Donation forms are becoming more than just a credit card collection tools and part of the overall giving experience. Whether it is a donation via phone, tablet or desktop donors should feel connected when they select the "give now" button.

Harvard University, in collaboration with the digital agency Isobar, has spent the last year re-imagining their online donation experience from the ground up. This session will explore how the team balanced the needs of a wide donor age range, an increasingly mobile donor base, and the complex business and operation requirements. Learn how the Harvard/Isobar team defined an online strategy that combines the optimal donor experience with a strong technical infrastructure.