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SXSW Interactive 2015

Decoding Design Feedback & Avoiding UX Quagmires

“We were hoping to see a concept that combines the structured feel of Turbotax with the simplicity and cleanness of Google – can you do another round of design with a concept like that?” Teams designing digital products and services have likely experienced feedback and direction along these lines at some point. This workshop will put into practice techniques and strategies for how design leaders can respond to these kinds of request while:

· Preserving the integrity of the design process and end product
· Maintaining the morale and focus of the design team
· Effectively deconstructing and guiding these forms of feedback back towards “win/win” propositions where both the non-design team members (Products Managers, Executive Stakeholders, etc.) and the design team are satisfied, feel respected and feel heard

Attendees will see a short presentation, followed by breakout groups practicing techniques to improve client communication in design scenarios.

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  1. What is the disconnect between designers and decision makers that leads to problems when designing user experiences?
  2. How can designers break down UX jargon into illustrative examples that bring the full spectrum of design possibilities to life for decision makers?
  3. Why is it confusing to use other company's designs as examples for UX inspiration? How should that be communicated to decision makers?
  4. Why is it useful to map out the specific pathway you are hoping to bring a consumer through when creating your UX plan? What are the contingencies that should be kept in mind?
  5. Why does educating clients about the UX process make for a happier and more engaged team on both the client and agency side?


  • Doug Hopkins, User Experience Director, Isobar US


Megan Madaris, PR Manager, Isobar US

Meta Information:

  • Tags: design
  • Event: Interactive
  • Format: Workshop
  • Track: Design and Development
  • Level: Beginner
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