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SXSW Interactive 2015

RIP Big Data - It's All About Small Data

Big data is dead. The days of companies collecting and crunching data on a macro level and providing graphs and charts with visualization is table stakes. Companies in the fitness tech space are taking small pieces of the data, analyzing it in real time and then adjusting user experiences accordingly. Our panel will address what companies are doing and what they should be doing with all of the data being collected in order to understand how habits are formed and above all keep consumers interested and engaged.

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  1. People are getting bored with the devices and the current offerings for data visualization. How can we get them re-engaged, dependent and even addicted to the data?
  2. What are consumers really looking for from fitness tech and what creative solutions exist to combat this boredom epidemic?
  3. How are habits formed?
  4. What is the difference between big data and small data? And why is big data dead?
  5. Why is small data the industry’s best kept secret?



Blair Williams, Marketing / Community Relations, Rock My World, Inc.

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Diversity and Emerging Markets
  • Level: Intermediate
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