SXSW Interactive 2013

Follow The Patient For Meaningful Change


The year is 2030 and we, the patients of the future, speak to you as parents, children, friends, professionals, and experts in our own care. We have unprecedented access, knowledge, and resources. We will tell you what it took to get here. Our care, as it is facilitated in our bodies, homes, neighborhoods, and villages, looks very little like the experts of 2012 imagined. We come to you to speak frankly about our experience achieving patient-led care, how we got here, and what we need, so that you can help us design for our children's children.
This session, told from the voice of the future patient, comes substantiated by hundreds of hours of observations, interviews, and prototyping with care providers and patients at the Mayo Clinic and Kaiser Permanente. From multi-organ transplants to well-baby visits, we will translate for participants how we get from an opaque system beyond its breaking point to one that is fluid, transparent, and centered on productive patient empowerment.

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  1. What does the doctor-patient relationship look like in 20 years?
  2. How does the patient become a creative participant in the "art" of medicine?
  3. Where was the tipping point, when patient demand revolutionized the way health care was delivered and received?
  4. When did we begin having more information than our doctors, and how?
  5. When and why did people finally feel in control of their health, not dependent on an unclear system?



Dana Ragouzeos, Design Research Lead, Kaiser Permanente Innovation Consultancy

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Health and Medicine
  • Track 2
  • Level: Intermediate

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