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SXSW Interactive 2015

How CNN and The New York Times Moderate Comments

News organizations and online comments. If you think about that combination, what comes to mind?

More fireside chat than panel, this fun and informative conversation will feature a trio of community veterans. Collectively, they have more than 30 years of moderation experience.

There was a time when many regarded the comment sections on mainstream media sites as an example of some of the worst discourse on the web. But it is slowly getting better with CNN and The New York Times leading the charge at the highest levels of the media.

These outlets experience moderation at a volume that few can fathom, in an environment that is highly charged, in a space where people expect to say what is on their mind. Their approaches are very different, and each has found their own path to success.

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Takeaways

  1. What does community look like, organizationally, at CNN and The New York Times? How big is the community team? What are they ultimately responsible for?
  2. When I submit a comment on CNN or The New York Times, what happens to it? What technology does it pass through? Does a human personally approve it?
  3. Pre-moderation vs. post-moderation. Which is more effective, and for what reasons?
  4. From the millions of comments that you have moderated, what effect does anonymity have on the quality of online comments?
  5. How do you ensure quality moderation across your team? How are moderation decisions documented and reviewed?

Speakers

Organizer

Patrick O'Keefe, Owner, iFroggy Network

Meta Information:

  • Tags: community, media
  • Event: Interactive
  • Format: Panel
  • Track: Social and Relationships
  • Level: Advanced
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